Justices Protect Commercial Speech

1976

In Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, the U.S. Supreme Court strikes down a state law that forbids pharmacists from including the prices of prescription drugs in their ads because it is unprofessional conduct. Although such information does not convey an idea other than proposing that a purchase be made, the Court finds that commercial speech enjoys the same First Amendment protection as noncommercial speech.