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What do you think about interest groups creating political ads?

No matter where you live right now, about the only thing that seems to be constant is the flood of campaign ads. In between innings of the World Series, viewers are bombarded by ads calling one candidate a liar, another a job-killer, and another the only hope we have to save the economy. During every commercial break of the local news, more and more ads are touting one candidate over a rival. And what is fueling this rush of ads in the final stretch of the midterm elections? Cash, lots and lots of cash, from interest groups from around the country.

While political ads may be out of the spending reach of everyday citizens, one thing that can influence the government more than any ad is voting. This is granted to every American over 18 through the expansion of voting rights throughout U.S. history and through Supreme Court cases that ensured that one person counts as one vote.
In January 2010, the Supreme Court ruled 5-4 in Citizens United v. Federal Election Commission that corporations, interest groups and virtually anyone with enough money to pay for and place a political ad can. Citing the First Amendment, the court ruled that the government has no business in regulating political speech. The case overturned the much-touted McCain-Feingold law, which banned “electioneering communications,” or political ads paid for by corporations or labor unions, from being broadcast 30 days before a primary election and 60 days before a general election.

And the fallout from the Citizens United case can be seen now; all you have to do is turn on your TV or open a web browser. The total cost of the 2010 campaign is over $3 billion, according to Open Secrets, a nonpartisan organization that tracks donations and campaign money. In the last week of the midterm elections, political interest groups have spent over $96 million in campaign ads, according to the Washington Post. Interest groups are organizations such as the National Rifle Association or the America’s Family First Action Fund. These groups have a political agenda and are sponsored by corporations and individuals alike. They can endorse candidates and pay for ads to try to get candidates they support into office.

Before the ruling, the only political ads seen in the days before the election were from the candidates and parties themselves. Now, any group can run an ad for or against a candidate up to Election Day.

Critics of the Supreme Court ruling, such as President Barack Obama, argue that big businesses and interest groups can take control of elections, defining the issues, and further squashing the role of the voter in the process. President Obama called the ruling “a major victory for big oil, Wall Street banks, health insurance companies and the other powerful interests that marshal their power every day in Washington to drown out the voices of everyday Americans.”

Those in favor of the ruling contend they are merely exercising their First Amendment right. Lawrence M. Noble, a lobbyist and former lawmaker, argues that because of the ruling, citizens will be able to contribute to organizations that they feel more aligned with instead of candidates’ campaigns and political parties, which they might not agree with 100 percent. The organization can then decide which candidates it endorses. This can influence candidates to address the issues that matter to their constituencies. “We have got a million we can spend advertising for you or against you – whichever one you want,” said Noble in a New York Times article.

The role of interest groups’ influence on elections is debatable. Some argue that they can decide an election by spending more on candidates they agree with and attacking those that they do not. Others point to the 2008 presidential election, where interest groups spent more money supporting John McCain than Obama, but Obama still won the election.

What do you think?

What do you think about interest groups paying for political ads? Do the ads influence whom you support? What about voters? How will the flood of ads affect how they view a candidate? Do you think that allowing interest groups to run ads further silences a person’s political voice or raises it? Join the discussion and let us know what you think!
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Comments
12/14/2010

Giselle
Bradley/Nimitz, Irving, TX
I think interest groups have the right to pay for political ads, just like all the rest of us they have the right to share their opinions as well. There's always going to be people against a candidate and people for that candidate as well so why not share an ad with the people, it's a faster way of getting your point out. The ads don't influence at all whom I support in fact they just make me laugh, to me they are a type of entertainment during November when elections are happening. On the other hand I think the ads do influence the opinions of voters the main reason being that a lot of people today believe the first thing they see on the television. Many people will get confused on who to support because between one commercial break there's an ad talking trash about Gov. Perry and the next commercial break there's an ad saying how great he is and how much work hes done for Texas. When the ads are being shown like this back and forth throughout the entire day and through the month of November people don't know who or what to believe. Even though I like the political ads interest groups create I think it silence's other people's political voices because they get confused and eventually don't go to the polls because they don't know who to vote for.

12/7/2010

Alyssa
Mrs. Berty, Trinity , Washington, PA
Some political ads are helpful to voters. Even though some ads are directed towards the opponent, it shows the characted of the person in charge of the ad.

11/2/2010

Alx D.
Nimitz High School, Irving TX.
I think that interest groups should not pay for political ads. I get the idea that they want to make people vote a certain way, or not a certain way, but then another ad will come on right after it, and just contradict everything the previous one just said. Overall, it’s not even educating the public on the issues or candidates at all. I like a voting public, and I think people should vote, but I would prefer it if people would first become educated on the issue that they are voting for or against.

11/1/2010

Justin S.
Nimitz, Irving, Texas
Interest groups should make political ads because it helps inform people of whats going on in the elections. Even though some of the ads are made just to shoot down their opponent, they can still let you know what qualities each candidate has. Some people would never be educated about the election in any other way if the ads weren't televised in between their favorite shows.

10/29/2010

cfrank-OgnjenS
Notheast Highschool, Philadelphia
I dont think political ads should be made by interset groups. The reason why i dont think political groups should be posting ads because to many ads will be seen by people. If people see to many different ads about to politicians could confuse a lot of people. If people have to many different ideas of the person they like they will probably second guess themselfs and my might not even go to vote. If people dont go and vote then both politicians will lose votes and thats never good. I think it should be left to the politicians to put out what they want to about themselfs and their opponent. If interset groups wants to support thir politician then they should donate the money to the politician to help him instead of making ads for them.

10/29/2010

Roderah,T
Northeast High school, philadelphia,PA
I believe the interest groups create political ads to help the up running candidate win people over. They create these ads to show the candidates strengths. These ads show viewers their intentions.political ads seek others to learn about the candidate better. These ads shares their backround. Itshows viewers what they have accomplished and what they tend to accomplish. I think these groups that create political ads helps other comprehend the candidate. It also gets some peolpe interested in they become more involed with the election. These groups try talk about the main issues our community strugggles with. They will make it clear to everyone that the candidate will improve our jobs, healthcare,taxes, and all the other major issuses. I believe they are helpful.

10/29/2010

Roderah,T
Mr.Frank/Northeast High School, Philadelphia/PA
I believe political ads should be made by interest groups. I think this isn't a bad idea. This would show can viewers a candidates strengths from someone else's prospective. This will show if that candidate is capable to help our economy. These ads by these groups can help others be more active and take action. I don't think this would confuse people I think this will attract voters for that candidate. I feel this way because if ads are being made by groups rather than the candidate it show the candidate is a strong candidate. It shows that that candidate is a person that means business and has gain loyalty. They have people that believe in him/her. I think this is a good idea .It would show how others feel about that person after they shared their beliefs, and what they think they could do to help improve our community.

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