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Speak Out
Should social networks like Facebook better protect our privacy?
By John Vettese, Student Voices staff writer
Calling Facebook merely a popular website would be a huge understatement.
The social network is approaching universal, with 800 million users worldwide. Which is why it was such a big deal two years ago when the site altered its privacy policy. Backlash over the change, which critics said eroded privacy online, led to a recent investigation by the Federal Trade Commission (FTC) over whether or not Facebook was deceptive in announcing it to its customers.
Saying it wanted to make it easier for users to control how much of their information is public and how much is viewable only to their network of friends, Facebook in December 2009 altered its settings so everyone’s information was public by default. Individuals had to then go in to their profile and choose what to make private. Critics compared this to opening the proverbial barn door to let the animals escape, and then safely locking it up. Facebook has since rolled back some of the unpopular changes, but is still heavily criticized for destroying privacy online.
So what’s the big deal? Well, there are numerous issues with having your personal information available on your profile. On the extreme side, it could leave you open to the creeps of the Internet – stalkers, predators, or folks whom you generally don’t want to know where you live and what your email address is. Even if you’re not worried about these problems, if you signed up to use the site expecting to be able to share things only with your friends, you have that expectation of privacy – and it’s lost.
There’s also a complicated question of data collection. Some worry that, the more you make public, the more Facebook keeps track of what you post about, what blog articles you like, other websites you visit – and uses that information to direct advertising to you, effectively making a buck off your personal information. There is a broad government effort to hold companies more accountable for the personal data they collect, store and trade. The Obama administration has called for a “privacy bill of rights” that would regulate the commercial collection of user data online.
It’s debatable whether this violates the U.S. Constitution. While there is no specific “right to privacy” the Supreme Court has recognized a “zone of privacy” created by the Third Amendment (privacy of one’s home) and Fourth Amendment (privacy of one’s property and person). But does that privacy extend to the Internet, if you use the Internet in your home and on your property?
While that’s a massive question to wrestle with, the FTC is addressing the issue from the angle of honesty. Responding to complaints from users and advocates, it looked into whether the privacy policy changes were deceptive – since Facebook argued it gave users more control and simpler choices while possibly opening them up to a complex web of eyes looking at their profile.
Last week, the Wall Street Journal and Los Angeles Times reported that the FTC and Facebook reached an agreement in which user profiles, rather than being public by default, are private by default.
Facebook also would be required to get users’ consent before making “material retroactive changes” to its privacy policy. In addition, according to the Journal, Faceback has to submit reports on its privacy protections every other year for the next 20 years. Similar agreements have been made with Google and Twitter.
In an interview on PBS, Facebook CEO Mark Zuckerberg said, “It’s getting more and more important to be increasingly clear and give people those controls. I don’t think we’re at the end. I think we’re going to need to keep on making it easier and easier, but that’s our mission.”
What do you think?
How can sites like Facebook better protect our privacy? Do you think Facebook’s change in its privacy policy was dishonest? Is the agreement with the FTC a fair compromise? What other measures should be taken to keep our information safe online?
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